About Riedel PR

„It takes 20 years to build a reputation and five minutes to ruin it“ Warren Buffett

Kerstin Riedel

 Kerstin Riedel

The Berlin-born Kerstin Riedel is a passionate PR woman. After completing a commercial apprenticeship and studying for an MA in communication sciences and business administration at the Free University of Berlin, she worked at Vattenfall and KölnMesse where she learned a lot about internal & external PR and what it means to when a company engages with art. She later took a sabbatical to attend the Glassell School of Art in Houston, Texas. Back in Berlin, she ran the communications team of the luxury Grand Hyatt Berlin hotel for over 10 years. Since 2014, she and her team of journalists, photographers and social media experts have specialized in food and drink. Riedel has earned the trust of Michelin-starred chefs such as Sebastian Frank and the in-crowd restaurateur Heinz “Cookie” Gindullis to name but two. Food festivals, makers of spirits and luxury hotels also number among her clients.

About Riedel PR

 Kerstin Riedel

The Berlin-born Kerstin Riedel is a passionate PR woman. After completing a commercial apprenticeship and studying for an MA in communication sciences and business administration at the Free University of Berlin, she worked at Vattenfall and KölnMesse where she learned a lot about internal & external PR and what it means to when a company engages with art. She later took a sabbatical to attend the Glassell School of Art in Houston, Texas. Back in Berlin, she ran the communications team of the luxury Grand Hyatt Berlin hotel for over 10 years. Since 2014, she and her team of journalists, photographers and social media experts have specialized in food and drink. Riedel has earned the trust of Michelin-starred chefs such as Sebastian Frank and the in-crowd restaurateur Heinz “Cookie” Gindullis to name but two. Food festivals, makers of spirits and luxury hotels also number among her clients.

 Florian Kroll

Florian Kroll is a freelance photographer and social media manager from Berlin. During his many years as a concierge, he was able to accumulate plenty of experience and establish a wide network of contacts in the restaurant and events scene. He realizes the dreams and ideas of our clients with creativity and passion. https://thedudeforfood.com/portfolio

Sophie Friedemann

Sophie Friedemann is among those responsible for social media at Riedel PR. Already during her au pair year in New York, she was always on the lookout for the latest food trends – a passion she continues to this day in Berlin and shares on her Instagram page. Thereby, the focus is on the exchange with restaurateurs to offer a platform for new concepts. She is also studying English and philosophy at Humboldt University. 

Alexa Saba

Alexa Saba works for Riedel PR in the field of influencer relations and social media. The German Canadian with Egyptian roots has a talent for communication: in addition to German and English, she speaks French, Arabic, Portuguese, and Chinese (Mandarin). Her second passion is the food industry and its cultures. Discovering new dishes and trying out unfamiliar cuisines are part of her everyday life, which she has spent in Berlin since 2015. She made her professional social media debut at Fortuna’s Table & Stella, where she was responsible for their social media channels for a year.

 Florian Kottlewski

Florian Kottlewski is a freelance photographer and social media manager from Berlin. During his many years as a concierge, he was able to accumulate plenty of experience and establish a wide network of contacts in the restaurant and events scene. He realizes the dreams and ideas of our clients with creativity and passion. https://www.thedudeforfood.com/

Sophie Friedemann

Sophie Friedemann is among those responsible for social media at Riedel PR. Already during her au pair year in New York, she was always on the lookout for the latest food trends – a passion she continues to this day in Berlin and shares on her Instagram page. Thereby, the focus is on the exchange with restaurateurs to offer a platform for new concepts. She is also studying English and philosophy at Humboldt University. 

Alexa Saba

Alexa Saba works for Riedel PR in the field of influencer relations and social media. The German Canadian with Egyptian roots has a talent for communication: in addition to German and English, she speaks French, Arabic, Portuguese, and Chinese (Mandarin). Her second passion is the food industry and its cultures. Discovering new dishes and trying out unfamiliar cuisines are part of her everyday life, which she has spent in Berlin since 2015. She made her professional social media debut at Fortuna’s Table & Stella, where she was responsible for their social media channels for a year. Alexa Saba will complete her Bachelor’s degree in Sinology / Chinese studies at the Freie Universität Berlin and begin her Master’s there in the fall of 2021.